IVY, Designer Wear, Luxury Women Fashion Brand - Fabbitt

IVY

The name ‘Ivy’ is derived from the five pointed ivy leaf, to signify the five design partners of the brand. The forerunner to Ivy was SRS which Shazia Ammar and Sehr Asher have been designing for the last eight years. SRS has built up a loyal, cult-like following over the years. The diffusion prêt line has drawn inspiration from Mughal and Sub-continental elements and styles. The Semi-Formal design collections are inspired by our collective Islamic heritage and nature where elements of both create a fusion that is presented in a fresh and unique style. The Formal Line has given traditional patterns, motives and techniques an exceptionally unique twist to create a truly distinctive look. Attention to detail and finishing is of the highest order as is expected of any premium design team.

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